lali turns one! (officially…)

It all began when Lauren Smith and Lindsey Montague secretly realized that they wanted to be Bookshop partners. Luckily, the stars were aligned, and lali was born. Almost.

We were determined to figure out how to come up with good ideas. From designer boots to online music to cheesy chips… we spent nights and weekends laying the foundation for what we now know was our future.

One day in class, we realized we wanted to stay partners and finish our book together. Soon, we realized we wanted to stay partners and get a job together. After a couple years, that time came, and we got the call. Chiat was looking for a team, and lali fit the bill.

One year ago today, we embarked on this adventure we lovingly dubbed lali. Lauren and Lindsey. Two girls separated by one fun, silly, (hopefully) creative brain — kind of like the original lali of (coincidentally) the same name. We had no idea what to expect. Would we be as good of partners in the real world as we hoped? Would we be teeny tiny fish in a giant advertising pond? Would anyone even understand us??

I can say that I’ve never looked back. Being 50% of lali has become something I look forward to every day. And I can’t wait to see what shenanigans unfold tomorrow. I’m totally living the dream, and I don’t care if I ever have another partner… what more could I want?!

If you’re interested, please relive the past year with us!

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I learned right away that la works better while lying down:

Dogs on the Floor

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we immediately made a great impression on our coworkers:

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Penny almost made her acting debut:

Penny. Dog Model Stand-in.

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we got to make a cool car commercial:

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we branded:

lalipop

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we brought our dogs to work!:

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we saw some awesome live music at the office from time to time:

shoutoutlouds

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we danced burlesque with the account girls:

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we worked late:

IMAG0126

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and worked hard for the money:

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we concepted over sake:

lalisake

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we doled out treats:

the_lalidogs

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we loitered on the stairs:

lali loitering

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we traveled for work:

chicago_perks

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and worked while traveling:

iChat Concepting

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people began to realize we were inseparable:

lali

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so we started wearing matching clothes:

luckytoms

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Samson almost made his acting debut:

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we worked later:

sleeping at the office

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and later:

chalk

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we celebrated:

lali at the wedding

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then missed each other:

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we made new friends!:

Making of Kidzilla, Stomps!!

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made fools of ourselves:

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and made a commercial called kidzilla:

Kidzilla Shampoo Frame

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we love being adgirls:

lali, mad men style

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who read each others’ minds:

lali surround think, via IM

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and do good work:

lali gets reviewed, at TBWAChiatDay

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and have lots of fun:

laliadverts lalichen2b

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yes they are.

xo and cheers to 365 lali days!

li

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5 Comments

Filed under lali

5 responses to “lali turns one! (officially…)

  1. omeed

    lali,

    this post was so amazing. i read it twice. i love the pics. you guys are so great and it’s a true pleasure sitting next to you guys. i love when i start singing a song, and linds starts singing along. and when lauren shows me inspirational videos and music.

    i have no doubt that you two will be successful and happy in any endeavor you take part in.

    cheers to one, and here’s to many, many more.

    your neighbor,

    omeed

  2. la

    awwwwwwwwww omeed!!! best neighbor ever (besides li!)

  3. congrats, ladies. thanks for entertaining experiences. and for representing the creative female voice in advertising. you are inspiring creative gals everywhere to be bold and follow their dreams.

    p.s. why weren’t you around 17 years ago when i made the horrible choice to go into management?

  4. Pingback: Two-Year Anniversary Week! day three. | lali adverts

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