Even though we didn’t get nominated for any awards this year, lali still made a small appearance at Cannes (a really big advertising award show).
The magazine distributed at the festival:
And here we are on page 43!
Soooo many thanks to Rob Schwartz and Patrick O’Neill for honoring us… we’re lucky enough to work at Chiat, let alone be recognized by you guys in front of our peers. There are a lot of talented young people here, and the fact that we came to mind in the first place is a surprise and a delight! We hope we can live up to the compliment by making good work that makes you and the agency proud :)
Oh and thanks to Chris MacNeil for sending us the pictures all the way from France (although we’re still jealous that you get to be in Cannes in person, and we only get to be there in pictures! Maybe next year…fingers crossed.) Congrats on all the great Pepsi Refresh Project work, hope you’re having a blast on the Riviera!
Here’s the full shot if you want to see how awkward we are as models. (I had to tan myself a little in photoshop once I saw my whiteness next to La. Sad but true.)
la and i were honored to be invited to …something… today where we got to meet …someone… and see …something that hasn’t been released yet…
seriously, it was awesome. and as usual, we tried our best not to geek out too much.
but sadly, as we were walking out of the meeting, ACD glenn sanders specified “no blogging, lali” so this post is redacted.
suffice to say, if we get to do the thing we want to do with the person we met today, it’s going to be awesome. stand by.
xo and excited!
So, this article was posted today on Adweek:
Updated: Saatchi Poaches Top Creative Team From TBWA\Chiat\Day
Margaret Keene and Chris Adams expected to be co-ecds
We found out yesterday. Had tearful conversations on the phone with Margaret and Chris. Felt incredibly sad they were leaving us. Then felt incredibly happy they were leaving us for something good. This is such a great opportunity for them. ECDs. Running Saatchi’s second biggest account. As they’ve been with Chiat 20 years and 15 years respectively, it’s crazy that they’re leaving and they wouldn’t leave unless it was something amazing. And it will be. Leading 70 creatives. Big budgets for an 18 vehicle lineup. Toyota & Saatchi, you are lucky. Did I say ECDs?!? They are going to do such great work and be in an atmosphere to do such great work and we are so proud of them and happy for them.
Now to us. We’re going to be missing potentially the best creative directors we’ve ever worked for. Two amazing leaders with great minds. We never feel like we’re working FOR them, but always WITH them. I’ve never seen either of them angry. Margaret has a way of walking into an edit bay and making everyone just FEEL good. Chris has a way of using the fewest amount of words to inspire you to do incredible work. We’ve grown with them, gone through advertising hell and back with them, learned from them, admired them, drank with them, and done great work with them. They have set the bar incredibly high for the Nissan work – the best work the brand has done in years – and we owe our successes from the past year to their leadership. There’s some sort of magic about Chris and Margaret… And truly, we don’t love them just because they’re great creative directors (which they are) but also because they are great people. We’re going to miss both of them immensely.
It’s still a shock, and we haven’t fully processed what this is going to do to our lives and our emotions. But we couldn’t be happier for them (tinged with sadness for ourselves!) and to all you Saatchi people out there – YOU ARE SO LUCKY! When Chris and Margaret first became our creative directors, everyone said: “You are so lucky, everything they touch turns to gold.” So again, you Saatchi people: YOU ARE SO LUCKY! EVERYTHING THEY TOUCH TURNS TO GOLD!”
xo to our creative directors, we love you and will miss you,
PS And this just in, Agency Spy got the story…. here it is. Although not as heartfelt and sweet as our post!
PPS I wish I’d taken more pictures of these two, but Margaret always refuses and says: Don’t blog this! But since we won’t have you around the office anymore to snap pictures of and blog… here’s our last hurrah!
After working late, pulling an office all nighter, staying til 9pm on a Friday (which is our least favorite thing to do), working 20 hours this weekend (mystery solved), and coming in before 10am on Monday… after all that, we were stoked to have several productive meetings with our ACDs Glenn and Dylan today. They don’t send us back to the drawing board. They don’t typically kill our ideas before they’ve seen the light of day. They don’t make us fill our decks with only their ideas. Instead they LIKE our ideas, stick up for them, and tell us we’re doing a good job. Yay!
We’ve been working with these gents quite a lot lately on almost all of our 374 trazillion Nissan projects. So much so that our creative director Chris Adams gave us another nickname today… you guessed it! GlenDyLaLi!! I took the liberty of adding capitalization so you’d all understand. It’s an amalgamation of our names. Clever.
What’s cuter about this story, that we’ve adopted a couple of madmen who get/appreciate our adgirl ways? Or that Chris Adams nicknamed us again? Or maybe, in my overworked delusion, the fact that I’m able to find anything cute about anything at all??
Friday at the office, and upon chatting with our creative director about my degenerating eyeballs and recent glasses acquisition, she points out that la and I now look alike. Funny, because we recently pointed that out too: here.
When we showed her the post (yes, we like to talk about our blog, and we don’t care who knows it) she noted that SHE, not la, was the original glasses wearer, disappeared, and came back a moment later with the evidence:
And this is why we love Margaret Keene. Not only is she creative and famous, she is fun to work for!
When stuff needs to get done, an edict from Margaret Keene is followed by “is that okay?” and afterwards, much thanking and encouragement. She fights for good work, fights for her peeps, and even flights for the clients’ best interest. She is an adgirl who has MADE it in a world of mad men, and we only hope we can be her when we grow up!
We are so honored to get a plug from Mr. Rob Schwartz in a youtube interview re: Nissan’s latest work! Check it out for yourself here, and feel free to scrub to 4:00 if you want to hear about how terrific we are :)
PS… Rob, we think you’re terrific, too!
If you didn’t see our post about “Kidzilla” — the spot Rob is referencing — check it out on youtube here.
La and I had a little project die today. In our world, you don’t always get your work produced. So when you finally have something running out there, it’s so great to see that people like it! For the record: over 60,000 views on youtube. Not bad for a little commercial about the quality of a four-door sedan!
It’s been a crazy few weeks. With the help of some cool people, La and I have been pioneering into new media frontiers (sorry, the details re top secret). We’re also helping to launch a brand new Nissan car in the digital space, and have two campaigns alive in two different pitches for two different brands. Fingers crossed!
xo and back to work!
When you send off comps to your CD or ACD at midnight, knowing you still have 3 more to do, and fearing crash-and-burn feedback forcing you back to the drawing board… On nights like this, a good email to get back is “Hot shit! this is a great start.” followed by “nice job getting it together. I think it’s fine for today’s meeting.” Phew! I might get a couple hours of sleep afterall!
Then, this morning, a CD ad girl we’ve been moonlighting for emailed “Awesome girls!! Thank u. Really nice to have a fresh perspective. :)”
And of course, there’s our normal CD cheer section who make every project bearable with classics like “love it, don’t change a thing.“
Maybe it’s because we’re millennials and we crave affirmation. Or maybe we’re just nice people who like working with other nice people. But this blog goes out to all our bosses who know how to inspire and motivate… and therefore, get more/better work out of us :)
xo, li (and la, of course)
PS… Glylan, thanks for the donuts this morning! Chren, thanks for the thoughtfully-wrapped wedding present and all-around friendliness. And C/M… thanks for making the last 9+ months super fun :)
Sometimes we worry that we annoy, irritate, frustrate or all of the above our creative director. He’s a man of few words and many decisions, and lali seems to be quite the opposite. So when he sends us emails making fun of our quirks, it makes us happy. That doesn’t necessarily mean we’re not still annoying…
Reference the above video as a companion to below email from CD Chris Adams.
Hope our creative performance the next weeks will prove our oneness with god. If not, lali will just have to listen to more reggae.