Tag Archives: lali adverts

lali + lila, doppelganger strangeness

Well, the world is full of funny coincidences…

So, as per our women in advertising post, we were the only girl/girl team in the building. Until now!

As you know, li and I moved up to the third floor. And in our little empty seats down there, a new team of youngbloods moved in. Whose names just happen to begin with an la and an li. Lauren and Lina. And Lauren’s last name even begins with an “S!” AND she’s the copywriter! (PS I’ve already started getting emails meant for her!) And as coincidences continue, we’ve also been put on the same project, working together. Who woulda thunk it. So, when Bob and Patrick (who were our CDs for United, working under Rob and Patrick – Bob and Rob, Patrick and Patrick, what? huh? My brain just had a mild spasm) wanted to get some help for lali on this Infiniti campaign we’re working on, they thought it would be a good idea to put Lauren and Lina under Lauren and Lindsey.

It’s even been joked about by the higher ups in this building who have better things to do than remember our nicknames, but still do. Rob Schwartz is now calling them lila. And we’d like to introduce you to our doppelgangers.

The Li’s, in photo, at our old desk and their new one.

the li's!!

Meet Lina, and her book. She’s an Art Director from Austin, TX, went to Portfolio Center in Atlanta and most recently worked at Modernista in Boston. She also happens to be obsessed with reality TV and a die-hard UFC and MMA fan. Who wants to see LINDSEY VS. LINA in the cage together, duking it out over photoshopped fist punches, fouled logo designs and color correction grappling.

The La’s, in photo, at our old desk and their new one.

the la's!

Meet Lauren, and her book. She copywriting at VCU Brandcenter, but originally hail from Philly. She used to throw the javelin, has been painted in gold, is seven states shy of visiting the entire US and is a self-proclaimed movie reviewer (but more like life reviewer). Well, I can’t throw anything because I have terrible hand-eye coordination, let alone a javelin, but I have been painted entirely green, have visited exactly half of the states and love ummmm watching movies and reviewing life. Looks like we’ll get along.

Welcome lila to some Chiat Days and Nights and maybe we’ll get a guest adgirl blog post out of them one of these days :)

xo,
the OG “la”

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copraLALIa, or “to talk feces” tehe

When li and I started this blog, we thought maybe no one would read it. Besides maybe us. And our closest friends who we would force to read it and then comment on it, but they would only read it because we forced them to by bribery, pleading and threats.

Some of that may still be true. However, it always makes us happy when people see other things and think of us! Like when Chris Adams pondered if l and l was like I and I, when Hobart Birmingham sent us a chair for lali and when Chase Madrid photoshopped our heads together like the original lali.

Well it’s happened again! Thanks Liz!! Of course some translation of feces and lots of talking would result in some lali reference :)

Picture 6

lalia = to talk. How appropriate!

Now we’ve got to get back to doing some talking. 5:30 presentation that’s supposed to take twenty minutes but when lali’s in the room laliang…. who knows how long it will take!

xo,
la of lalia

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Oh the posh posh traveling life, the traveling life for me!

I’ve been told by la (repeatedly) (and in a British accent) that the above line is from a Chitty Chitty Bang Bang song. So I’m not surprised that it popped in to my head when starting to write this travel-related blog post.

La and I have gotten to do a little traveling as ad girls. Sometimes for shoots, but last week it was to do focus group testing for four commercials targeting regular women (read: we had to get out of the LA area to get accurate feedback). La flew to Denver, and I flew to Chicago. Meaning, I flew into O’Hare and never officially left the suburbs.

The glamorous view from my 6th floor hotel room… interstate:

itasca westin

When testing was officially over (which went great, BTW, and we will hopefully get to make our spot) I went rogue and decided to trek in to the city to find myself an authentic Chicago-style hot dog (first introduced to me by Portillo’s/Eric Burnett). The hotel suggested I take a $4 train ride, which I did, and to my surprise it was a double-decker adventure that made me feel like I was on the Knight Bus. But, it took 45 minutes, and my phone was dying so I couldn’t play games :(

When I got there, I was greeted by this lovely sight:

chicago skyscraper

Then, armed with a little bit of phone charge and a yelp app, I set out to find that perfect dog. I must have walked all the wrong directions because sadly, after 2 hours of humidity and blisters (tmi?):

chicago blister

this was the best I could do:

chicago 7-11

I had to sprint back to Union Station (or wait ANOTHER two hours), dripping and still hungry, to sit on this thing for another 45 minutes (picture taken just before my phone finally died):

chicago train

When I got back to the Itasca bus station, there was not a cab in sight and it started to thunder and rain. Luckily, someone else’s cab took pity on me and I finally got back to the hotel.

Phew!

Meanwhile, la was living the beautiful life in Denver:

denver skyline

All in all, it was a nice departure from our regular grind. For those of you who go on business trips, you know how fun it is to spring for the $5 snacks on the plane or $9.99 internet at the hotel knowing it’s all ending up on an expense report. When I arrived at the Itasca, IL Westin, walked up to that front desk and handed them my credit card, it was a great feeling to know that I’d be getting the rewards points but not footing the bill. Traveling for work is awesome!

xo and back at my regular old Los Angeles desk…
li

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Bright Like Neon Love (or Do I Look More Creative?)

bright like neon love

So I love this album. And I love this band. Apparently, I love them so much that I want to be this album.

Yesterday, before I hopped onto a flight to Denver, I dyed my hair pink. Well, “atomic pink,” actually, among other colors. And when Candi at Paper Scissors Rock was putting NEON colors in the bleached, nasty straw ends of my hair during hour two at the salon yesterday, I couldn’t help repeating bright like neon love! bright like neon love! it’s just hair! bright like neon love! over and over again in my head.

Since I’ve never done ANYTHING like this before, I’m going to walk you through the steps as I carefully documented them on Instagram yesterday.

Step one:
Say good-bye to all brown hair and remind oneself that it’s just hair, and that I can cut it, grow it, dye it, do whatever I want with it if it looks terrible.

good-bye brown hair

Step two:
Apply bleach, look the tin foil man, sit under one of these things that look like space helmets and wait while my head overheats. Balk at my bleached hair, which looks nasty and like straw.

ombre hair bleached

Step three:
Mix colors. Or rather, watch while Candi mixes colors. Blue velvet. Pimpin Purple. Burgany Wine. Atomic Pink. Wait while she puts my hair in foil again. Sit under space man helmet heater again. Wait nervously.

ombre hair dye colors

Step four:
Take the foil out EEEEEEEEEEeeeeeek! I’m bright like neon love! Bright like rainbow brite! Bright like gaga’s monsters!

ombre pink hair final

Step five:
Know my hair is pink and purple, but forget what I actually look like and keep getting shocking but giggly looks at myself in various things like rearview mirrors, shop windows and other people’s stares on airplanes.

ombre hair pink dangerous driving

So then, I stepped on a plane, flew to Denver and came for focus group testing (uhhh whoops, I didn’t know clients were going to be here! I hope I look professional enough!). And while I can’t give away any of the secrets of what we’re testing, hopefully it means that along with making my hair pink, we may be making some commercials soon!

Until we can give you more details, enjoy this rambling lali lessons post on focus groups.

And enjoy how my ponytail (as photographed in the downtown Denver Sheraton last night) looks like it belongs on a my little pony – (or at least the Asian market dark haired version of my little pony)!

pink ponytail

baby moondancer

And finally, just as we pondered: do our glasses make us cool creatives? – I ask the blog readers the same, does my pink ombre hair make me a cooler creative?

xo,
pink paint dipped la!

PS More shots with better hair color examples!

Pink Ombre Hair

~~<(( !Pacific Fest! )>~~

Juke Wrap Party

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Our cameo at Cannes :)

So….

Even though we didn’t get nominated for any awards this year, lali still made a small appearance at Cannes (a really big advertising award show).

The magazine distributed at the festival:

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And here we are on page 43!

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Soooo many thanks to Rob Schwartz and Patrick O’Neill for honoring us… we’re lucky enough to work at Chiat, let alone be recognized by you guys in front of our peers. There are a lot of talented young people here, and the fact that we came to mind in the first place is a surprise and a delight! We hope we can live up to the compliment by making good work that makes you and the agency proud :)

Oh and thanks to Chris MacNeil for sending us the pictures all the way from France (although we’re still jealous that you get to be in Cannes in person, and we only get to be there in pictures! Maybe next year…fingers crossed.) Congrats on all the great Pepsi Refresh Project work, hope you’re having a blast on the Riviera!

xo, li

PS
Here’s the full shot if you want to see how awkward we are as models. (I had to tan myself a little in photoshop once I saw my whiteness next to La. Sad but true.)

lali-laurensmith&lindseymontague

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Female Creatives in Advertising, the adgirls ponder the endless debate.

“85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women.”

Picture 1

(Tiffany Rolfe, among her Old Navy mannequins)

Last week, Tiffany Rolfe of CP+B wrote an interesting article for Creativity. Entitled: Female Creatives Need to Step Up and Promote. In response to the fact that she is always asked this question: Why aren’t there more female creative directors in advertising?

She doesn’t answer the question, necessarily. Instead, she poses a solution:

Women are hardwired to kick ass and nurture at the same time. But unfortunately the advertising business isn’t known for nurturing. It’s competitive, it’s fast and it’s filled with insecurities. We don’t want to be replaced by the newer, younger, better model.

But maybe if we were better mentors for young people, they’d see a reason to keep us around when we were past our prime. If there is one type of person who could both juggle their own life/work balance, as well as nurture new creatives, it’s women. Think about it — if every female creative in a management role could mentor and promote just five other women, each of those can help five more, and onward, and before long we’ll be in the hundreds. Call it a pay-it-forward meritocracy.

So, in a nutshell, she’s telling other women to be better mentors and to promote. She’s asking women to change the industry for other women.

Well, lali, being, as you know, “two adgirls trying to make it in a world of madmen,” has been sent this very article by many people. So we felt we needed to respond.

What’s it like being an adgirl?

When we first walked down the walkway of Chiat Day, we had a decision to make. Do we try to blend in with the boys? Or do we embrace our girliness? As you can guess by the subhead of our blog, we went with the latter. And we’re glad we did. It’s not because we’re being feminists, or we’ve got a chip on our shoulders, or because we want to use it as a way to climb some sort of ladder. It’s because that’s who we are.

And maybe it’s opened some doors and closed some others. It gives us an immediate cache, a one liner kind of personality to hang onto and to define us. Minus youngbloods, we’re the only girl/girl team in the building. It makes us stand apart. When presenting, our “girliness” tends to create an immediate level of comfort and openness.

On the flip side, sometimes being female creatives, we’re not taken as seriously. And our ideas aren’t either. And we have to be conscious of what we wear, and how that changes perceptions. When we look around an office full of talented women (less in number than men, but still better than a lone Peggy Olson), is it a coincidence that a lot of them are attractive? That fact could be a weapon or a curse.

At RPA, I got asked to work on a new account – La-Z-Boy – because they were targeting “women” buyers. And the client had specifically asked for female creatives. At Chiat, we were asked to work on Diet Pepsi (much to our delight), targeting midwest moms. Again, the client and agency specifically felt female creatives would have a better insight on that work. Maybe we did. But it doesn’t mean we couldn’t have just as many insights on college football, which we’ve worked on. Or a car targeted at millenial males. Which we’ve also worked on, and which also got me, the copywriter, condemned for being sexist. We’re just being chameleons, talking to different people – just as sincerely, but from different view points.

Does being a female creative make us better at that then male creatives? Worse? Or the same? I don’t have an answer. Maybe a blog reader will.

I can say that while we may have worked with an at-the-time female ACD, (xo Xanthe!) with a bunch of female teams, at the end of the day, men were responsible for the final creative work inside the agency and men were responsible for approving the work that got produced. Which leads to the next topic…

Why aren’t there more female creative directors?

As with anything, it’s probably a combination. And seeing as we aren’t creative directors and haven’t really been in the industry that long, we don’t hold the definitive answer on that subject. But I can sure write at length about it.

Babies. Probably the easiest thing at which to point our fingers, and rightfully so. We work long hours. We work hard hours. We never know when we’ll be here til 6p or 6a. And when you’ve got kids at home, it’s just a societal fact that women are more often the ones at home with them. Some by choice. Some by society’s programming. We can’t all be Margaret Keene, popping out a baby and then marching off to shoot a commercial.

WPP creative consultant Neil French said: “They [women] don’t work hard enough. It’s not a joke job. The future of the entire agency is in your hands as creative director. You can’t be a great creative director and have a baby and keep spending time off every time your kids are ill … Everyone who doesn’t commit themselves fully to the job is crap at it.

He then was forced to resign, but he still said it.

Was he right? Even if he could have phrased it better (the feminist in me prickles in indignation)? Or does it lead to another reason why there are far fewer female creative directors than males: Advertising is, still, a boys club. With more men at the top, it’s more up to men to promote and hire. And this industry isn’t gentle, it’s more cutthroat. Age-old prejudices about the simple fact that I may end up pregnant and on maternity leave and distracted whether I am now or not probably still exist. As well as the standard cliches about women as leaders. Not to be crass, but we’re either gentle and therefore weak or bitchy and therefore bitchy. Or our skirts are too short. I’m not saying I agree with these viewpoints, but maybe they still linger in the back of people’s minds, never voiced but ever present.

Or maybe it’s just that when there’s a bunch of boys around making jokes and coming up with ideas, they just GET other boys’ ideas better than they get girls’ ideas. Comfort and familiarity. Get-along-together-ability trumps talent every time.

So, do we as women not want the role of creative director? Or do the men not want us to have it? Or both. Inherently, in an industry that would create the environment where those questions would have to be asked, there’s a lot of work to be done to both answer it and change it.

So what do we do?

At our old agencies, we’d never worked with a female creative director. Why? Because there weren’t any. There were women who headed up departments, just not the creative department. So when we walked into Chiat Day, with giggles and lalipops and matching pink lamps, we were glad to find a whole host of female creatives, and a select few female creative directors.

So first, let’s celebrate our fellow adgirls. The CDs we’ve worked under. Margaret, for her undying dedication not just to her job (which is undeniable) but to loving everyone who works beside her as well (which is also undeniable). Xanthe, for her persevering quest to be the best creative director she can be. The partners we’ve had. Liz, for always being on top of it. Chelsea, for having an artist’s soul. Ariel, for being more than a partner, for being a best friend. To the beautiful and talented ladies of Chiat Day and Night, Shawna, Kristina, Suzanne, Mindy, Michelle, Helena, Kat, Denise, and more, who make great work but more importantly make this a great place to work.

And second, let’s not let our gender get in the way of ourselves. Stand up for ourselves if something’s unfair, but more importantly, just be ourselves and it’ll probably be more fair. Good creatives are good creatives regardless of whether they pee standing up or sitting down. And great advertising that comes from good insights is just that, great advertising. Whether it’s for tampons or beer. And remember, adgirls, we can make great ads for both.

The Tiffanys and Margarets and Xanthes have made things better for us. We can make things better for the girls behind us.

And while the fact that 97% of creative talent probably is NOT male (sorry guys), we can change it and change it we will.

In the meantime, we’re just gonna try and produce some work and have some fun. And listen to some Regina Spektor too.

xo,
la

PS For information, inspiration, questions and some answers, visit adwomen.org
Their quote: “If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.” Amen, sister.

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How did VW get inside the lali brain?

So the world is full of strange happenings. And advertising isn’t immune from that.

Blog readers, do you remember a spot called Kidzilla? In which a kid destroys his entire toy collection… and only the Nissan Altima is strong enough to survive. A metaphor for how the real Altima can withstand the abuse of life. We hope you remember it, because that was a lali spot.

We also did a Funny or Die video in which a kid tries to destroy a pinata, but can’t, and so the Juke Guy comes to the rescue.

Here’s the kid:

magician 2

And here’s the kid with the pinata:

magician 1

Now, take a metaphor where a kid tries to destroy a toy that happens to be a car. Now take a pinata. Now take the EXACT SAME KID from our Juke video. And you’ve got a VW spot that just recently aired.

Here’s their spot:

(same kid omg!)

Crazy, right?! It’s like they were INSIDE OUR BRAINS, concepting with us, casting with us, and even art production reviewing with us, because the pinatas are the same colors.

Watch and be weirded out, just like we were. We hope there’s some doppelganger team a block away at Deutsch (VW’s ad agency), ad girls with glasses trying to make it in a world of mad men, bringing their three dogs to work, talking too loud and singing too much, working too late and maybe even blogging away, just like us. We’re glad that doppelganger team got to make their spot, as we can’t seem to get anything produced around here lately! And after all, it’s a cliche cuz it’s true – great minds think alike.

xo,
la

oh! and PS speaking of other things that look alike, li got a haircut! And not only does she look like Emma Stone, but she’s also beginning to look more like me… (also, we accidentally matched one day last week, the day I started writing this blog post and have finally finished it today!)

Emma Stone reference image fail:

photo 1

Emma Stone:

lindseyhairemma

Lindsey Montague:

lindseyhair

And matching us!

photo 4

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Manis and Moods

If you know anyone who works at Chiat, you know Chiat is all about making decks. In fact, last week I heard a nickname for the first time: TBWA\Chiat\Deck. And it’s true! La and I have made an ungodly amount of decks in our 1.5 years here.

Case in point. I just went to type “amount of decks” and thought to myself maybe I should type “number of decks” because I learned that gramatically, you’re supposed to say “number” if you’re referring to something you can count, but since I’m physically UNABLE to count the number of decks I’ve made, I opted for “amount.”

I digress.

If, in your occupation, you don’t build decks, let me explain. A deck is a nicely-designed PDF or keynote presentation that helps to make people understand your ideas through pictures and words. They’re incredibly useful when your clients aren’t local and you have to walk them through your ideas via conference call. This seems to often be the case at Chiat, for whatever reason. (You’d think more clients would want their base of operations in sunny SoCal, but maybe it’s because our taxes here are too high or whatever.)

Early in the concepting phase, decks usually consist of manifestos and mood boards. Or, Manis and Moods, as I just named them this morning. Manis artfully state what you believe about your product and they’re nice because they make your idea sound like poetry. Moods look like a collage of relevant images strategically tiled together on a page, and they’re nice because pretty pictures make your ideas seem more magical than they really are.

So, as one creative director here put it, more manifestos have come out of this building than communist Russia. Leading nicely into an example of a lovely Mani la has written: I Am Soy

“I am old. And new.
I am small but powerful.
I like dirt.
And I was green before green was a movement.

Hot summers make me happy.
But sometimes I say
Let it pour.

People blog about me today.
But my story began centuries ago.
In China, where I was considered sacred.

And now I can be found everywhere
All over the world.
So find me.
I’m good for you.

I’m a bean.
From a plant.
From the earth.

I am soy.
And you can find me
In SOYJOY.”

And here are a few Moods I made for Nissan back in the Margaret Keene days:

Picture 51

Picture 53

Get the idea?

Lots of creatives knock Manis and Moods, and I totally get why. They drain precious time away from ACTUAL concepting, and once made, they get circulated to 46 gazillion people who all have opinions about it and you have to make 5 months of revisions… and that’s how you end up with a folder on your desktop with 2.77 GB of decks only… for ONE car!! That hasn’t even launched yet!!! Sigh.

But truth be told (just between you and me) la and I kinda like decks. We like making our ideas sound like poetry, and we like when pretty pictures all fit together beautifully on a page. In fact, perhaps in my next life I can just make mood boards for a living. That would be awesome.

xo and sorry if you thought this was going to be a post about manicures,

li

PS From la, this can’t be about manicures because li and I are too busy making advertising manis to get real manis. (let alone pedis!)

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lali explains how to break in to advertising to aspiring ad girl tina cho.

photo-1

it was super fun to receive an email from miss tino cho a few weeks ago, a lali blog reader and aspiring ad girl. we invited her to lunch here at chiat so we could get to know her, and tell her more about the business.

maybe because la and i are talkers. maybe because people helped us out when WE were aspiring ad girls. but la and i seem to find ourselves telling our story and giving advice to newbies kinda often. we pretty much always say the same thing:

  1. take bookshop classes (if you live in LA) or something similar so that you learn how to concept. basically, teachers there are going to have you come up with fake ads for real things, then tell you why they’re good or not. they also give you due dates so that you have to make concepting a priority, even if you have a day job selling furniture or something.
  2. decide if you want to be an art director or a copywriter. they are NOT the same. you’re either better at art or better at words. pick one and get lots of practice. keep in mind that these days, you are expected to be able to think of ideas for TV, online, social media, print, outdoor, PR stunts, etc. so don’t specialize. think holistically.
  3. try and find a partner! art directors are going to need copy. and even more so, copywriters are going to need help turning ideas into pretty ads. when you find someone you like who thinks of good ideas, and (perhaps more importantly) understands YOUR kooky ideas, hold on and don’t let go. maybe someday you two will create your own blog about advertising.
  4. learn what makes ads awesome. see what won at cannes or the one show last year. watch art&copy (especially the parts featuring lee clow) and check out the portfolios of your favorite ad agencies. and if you don’t know who your favorite ad agencies are, start googling!
  5. take your time getting your book together. you’re going to think your first few ads are awesome. after a few rounds, you’ll realize they were not. wait until you have ideas you love before showing to people whose opinions matter. i made the mistake of sending my very first attempt at a book to everyone i knew in the industry. really bad first impression. one guy said “are you sure you want to be an art director?” and another guy i cold-called at dailey said “hmm. maybe you should do voiceover instead.”
  6. GET YOUR FOOT IN THE DOOR, even if it means answering phones and doing expense reports for the creative department. la and i both started as assistants and it’s a great way to prove you’re indispensable and (hopefully) smart! once you’re in the door, don’t be annoying …ad people are busy and can only help you out so much… but at the same time, don’t ever say no to a project. when the HR department says “here’s a list of people who still need to take their sexual harassment training” take that to mean “make funny wanted posters and put them up around the office so creative directors can see how clever you are.” click here for a few examples of the silly stuff la and i did back in the day to show we had potential to break out of assistant-hood (and please don’t judge).
  7. if you opt to go to ad school — and we can’t give you advice on that because we didn’t — you can probably ignore #6. hopefully your book will turn out awesome after shelling out $90K and some type of career person at your school will place you at a great agency and you can skip the grunt work.
  8. don’t give up. this entire process will take longer than you think but you’ll most likely find that it was worth it when you’re traveling to fancy shoots and working the occasional half-day while your peers are crunching numbers at banks or pushing papers for the man. plus, when people ask you what you do, you can say “do you watch madmen…?” or “did you see this year’s super bowl…?”
  9. then, after you’ve made it big, hire lali!! and don’t forget to post your very first creative success on freshmen ads for a nice chuckle.
anyway, here’s a shout out to tina cho! way to show initiative, you’re going to do awesome. and if anyone reading this is a big wig at an ad agency looking to hire an entry-level aspiring ad girl who has the lali seal of approval…let me know and i’ll put you in touch with tina :)
xo and off to a meeting about CG lettering,
li

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Here’s to the Head and the Heart

(the head and the heart above in concert, not the concert referenced in this blog post because it’s way better than the quality of my own iPhone video)

So for those of you who read this blog with any regular consistency, you know that here at TBWA\Chiat\Day, there are a lot of perks. And many of those perks happen to be music related. In fact, I believe we even had a blog title: “The Perks of Being an Adgirl at TBWA\Chiat\Day\LA” that was about that very subject. And then there was that other blog post about 5353 Fest.

Well, the Head and the Heart played on our very own basketball court just the other day. A beautiful acoustic set with guitars, tambourines and violins. And harmony. It was lovely. And JDB and I had front row seats! (li refused to join because she didn’t want to be rude and walk in front of people like we did). Here’s the proof!

headandtheheart14

headandtheheart2

headandtheheart1

And then, because we hadn’t had enough, JDB and I, along with some fellow Chiaters – Matt Magsaysay and gf, Greg Halbreich our new Visa buddy, Laura Albers, Chris MacNeil and Chris Spencer – all saw them again that very same night.

headandtheheart5

This band’s gonna go places, and I’m super happy I saw them on our basketball court before they blow up and become huge and too cool to autograph our posters (which we definitely asked them to do, because we have no shame like that!)

Because it’s a fact that after bands play at Chiat Day, their careers get a kickstart.
Little Dragon played on the Media Arts Lab patio and the next time I saw her she was on stage with the Gorillaz Sunday night playing for 100,000 people.

DSC_7201

The Morning Benders played at Chiat Day and the next thing we know they’ve got a song in a Reese’s commercial.

And finally, Aloe Blacc played at Chiat and he ALSO got a song in a commercial for Boost Mobile.

Seriously, it’s the Chiat Charm!

And as evidenced by the lali DJ sammie lunch, advertising and music go hand in hand… (but that subject was already covered by another post.)

And Dear Head and the Heart, we <3 you! And if we finally get to produce SOMETHING from one of the five and a quarter brands we’re working on at the moment, you’re on our list!

xo,
la

PS A special shout out goes to Chris Spencer for a) introducing me to the band and b) for making the basketball concert happen at all. Baller!

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