lali lessons in advertising #2: sometimes quantity over quality still begets quality

stackofpapers

Friday afternoon, lali presented 42+ tv concepts to C/M, creative directors.

That’s what happens when they give us an extra day to concept. It may seem that we are idea machines, but really, we’ve just trained ourselves not to filter. It can become embarrassing when you present idea after idea for two hours in a conference room – including ones with giant white rabbits while referencing the Picture of Dorian Gray or The Simpson’s rendition of the Odyssey – and your creative director turns the paper over quickly and avoids looking you in the eye.

However, swallowing the pain of embarrassment and bravely facing the fear of creative rejection can sometimes pay off in the end. With la writing full scripts and endlines and li comping storyboards at 11:47 pm the night before the presentation.

And if 37 of those ideas died in a conference room, at least some of them will live on to client presentations. And no one can say we didn’t try hard.

Now off to revise those end lines…

xo,
la

1 Comment

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One response to “lali lessons in advertising #2: sometimes quantity over quality still begets quality

  1. Pingback: lali lessons in advertising #9: work dies and then you go back to the well. wash, rinse, repeat. | lali adverts

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