For shizzle this sizzle is fizzling…

late night sizzle video making

That’s Michael Gross. He’s our producer. We’re making award show videos. It’s 1:16am. Chris Adams asked for a sizzle video. It’s turning into a fizzle video, which is why we’re still here at 1:16am, will be here far longer than 1:16am, and why Michael Gross, our producer, is facing AWAY from the screen, reading a magazine and cuddling with Penny. Can you blame him?

When we entered this makeshift edit bay at noon today, it was immaculate (well, as immaculate as any room at this agency). And now it is filled with sleeping animals, abandoned articles of clothing, discarded carryout boxes of food, more sleeping animals, whining girls, a random fallen peach gummy wrapper in the hallway outside (how did that get there?), a paper trail of changing notes and a little bit of buzzing in our editor’s ear while directing her work over her shoulder all up in her grill. Bah! Just one moment of lali surround think where we both simultaneously thought that even though the font size on that title card was larger than the rest maybe we should actually enlarge it EVEN MORE instead of making it smaller. That’s cuz we think big, people!

Needless to say, we are slobs. Slobs with a video that instead of sizzling is fizzling, just like our energy levels.

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

late night sizzle video making

Now back to frame ****ing. Party on.

xo,
la la la la late!

PS We thought we were going to work late concepting (which we obviously haven’t gotten to yet) so li thought she may have a sleepover at my house so she didn’t have to drive all the way back to Long Beach. It looks like now we may be having a sleepover at TBWA\Chiat\Day and Night instead…

PPS li got a head start on that sleepover while we finally started on edit option 2 shortly before 1am. Look familiar?

late night sizzle video making

5 Comments

Filed under lali

5 responses to “For shizzle this sizzle is fizzling…

  1. Adsomniac

    Go home. Get some sleep. In ten years you won’t believe you threw away your life for this garbage. It’s not worn it.

  2. For now, we believe it’s worth it. Because we don’t think what we’re doing is garbage. But thanks for looking out.

  3. BLOG UPDATE… our sizzle video was approved this afternoon. So I guess our all-nighter was worth it. Fo shizzle!

    xo, li

  4. Adsomniac

    It’s worth it if you’re either making a ton of money or winning a ton of awards. If not…

  5. Pingback: GlenDyLaLi doodle all the day! | lali adverts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s