I learned a long time ago that I wasn’t cool. I think it was when I read 28 books the summer before sixth grade and wrote them all down as summer reading (books like Jane Eyre and the entire Roots series) when everyone else went canoeing, to camp, hung out with their friends, played at the pool, etc. I did all that, I just did it while reading. And everyone else didn’t read ANY books but lied and said they read two or something. I got made fun of. Like a LOT.
Anyway, now we work in an industry where people pay us to be creative, which is almost the same as paying us to be cool. Except for anyone that knows us, we’re just not cool.
However, it’s long been known that people who wear glasses are cool. Intellectually cool, which is the best kind of cool.
And, with Warby Parker as valid hipster proof, glasses are now cooler than ever. And in that area, li and I succeed! So even if we can’t actually be “cool” creatives, we can at least look the part.
Here’s Mr. Patrick Simkins, displaying the way cool art directors wear their Warby Parkers.
Here’s Mr. Glenn Sanders, displaying the way cool copywriters wear glasses.
The question is, do our glasses really make us cooler?
But then when we try and match, we start losing coolness. (Ask my sister Sarah. I tried to wear matching outfits with her when we were kids, and as Sarah was infinitely cooler than me, she never agreed.)
And finally, when we tried on our matching dresses from Urban OVER our clothes and then took a picture in the Chiat women’s bathroom wearing matching Amishy dresses and matching glasses, we lost all the cool cred the glasses gave us…
Ah well, we tried! Now off to making 360 creative presentations with our glasses on. So we can see, not so we can look cool. Because when you work past 9p for the millionth night in a row, it doesn’t really matter any more how cool you look.