Is any press really good press? When people tweet that Nissan should fire their copywriter for being sexist (and that copywriter happens to be me), maybe not.
Thank goodness Nissan didn’t listen to those naysayers and I still have a job.
Here’s the story:
Nick Ciffone (pronounced Nixophone like saxophone) is a new copywriter here (sorry we stole him RPA!). He and I wrote a radio script together for Pandora. Not a big deal. Actually, we kinda threw it together because we had so much stuff going on.
(On a good note she didn’t get any signatures!) On a bad note, other people agree with her. Check out this article about sexist commercials… Yah, we’re the first example.
At least the tweet is grammatically incorrect in a number of places?? And li and I don’t have any bruises yet????
Well, let me just say I feel a little bad about being sexist. I promise I didn’t mean it. And while we offend people all the time with the work we do, this isn’t the way I’d like to offend. It just goes to show that no project is too small (it was just a little mobile radio ad! on pandora only! to boys only!), and what we write/art direct/create really is out there in the world for people to see, feel and react to.
So the next time I tell someone to be promiscuous with their music (and it really was more about the music and less about the ladies), I’ll leave it at just the music. Really it was a way for me to end the sentence with a metaphor and hey, the Juke is the car that makes really popular videos out of girls running in slow motion in bikinis…
So really I was just sticking with the campaign. I guess not an excuse, but really, Lindsey and I are creatives who like our creative luggage to match!
Thankfully, Juke is almost over and we can move on to Versa and a non-millenial-male target and I can stop writing sexist ads that make people recommend Nissan fire me!!!