as an art director, you always want the different parts of a campaign to match each other. at least i do. it’s important that consumers see consistency among various media, and brand recognition helps clients get the most of their ad dollars. HOWEVER, some people think too much matching is bad. it’s a fine line between matching (good thing) and matchey matchey (bad thing).
clearly, we like to err on the side of matchey matchey! like today:
solid-colored v-neck tee…check! skinny jeans…check! gray ballet flats…check!
and if you can believe it, we didn’t even try to match. this time.
- matching shorts
- matching toms
- matching glasses
- matching juke tank tops
- matching dresses AND band tshirts (scroll down)