matchey matchey!

as an art director, you always want the different parts of a campaign to match each other. at least i do. it’s important that consumers see consistency among various media, and brand recognition helps clients get the most of their ad dollars. HOWEVER, some people think too much matching is bad. it’s a fine line between matching (good thing) and matchey matchey (bad thing).

clearly, we like to err on the side of matchey matchey! like today:

solid-colored v-neck tee…check! skinny jeans…check! gray ballet flats…check!


and if you can believe it, we didn’t even try to match. this time.

xo from the lali in purple,

1 Comment

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One response to “matchey matchey!

  1. Pingback: Two-Year Anniversary Week! day one. | lali adverts

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