I don’t know much about Leo Burnett as an ad agency, then or now, but I do know a thing or two about Don Draper. And watching this tribute video — an animation to a speech evidently given by Leo Burnett himself — really makes you think about the passion that advertising creatives have shared over the last 75 or so years. Sure, back then, late nights were spent picking a spokesman or writing a simple jingle, and yes by today’s standards that’s taking the easy way out. But it’s still endearing to hear the sentiments we have in common across the generations.
But as we all know, there is so much settling in advertising today. So many numbers to hit, and so many boring people who think these numbers can only be achieved by employing some tried and true formula. Even though this next video is beautiful, the narration is super entertaining, and the heroine’s hairstyles are to die for, this parody of the modern ad concept (if it can be called that) hits really close to home when so many of us are trying to live up to the ambition of our forefathers (and mothers!)
Ok, now that we’ve explored what the ad formula should NOT be, I want to see 5 facebook ideas, 10 homepage takeovers, and 20 media arts stunts by 10am!