There’s a joke I’ve heard more than once, that you’re supposed to start all your scripts with “open on the French Riviera” or weave some serengeti animals into your plotline. CDs with a few more years under their belts than lali tell tales of the days, pre Sarbanes–Oxlely when ad men would spend ungodly amounts of money on advertising boondoggles, getting flown around the world to snap a picture of a car or whatever.
These days, ad people take budgets and regulations quite seriously (ref: our anti-bribery training) so lali may never experience the true advertising boondoggle. BUT, every once in a while, we do get to take part in a fun production or two.
Last week, I had the privilege of art directing photoshoot in sunny San Francisco. There were only three downsides: I had to be apart from my better half la (insert super sad face), our hotel was almost in the Tenderloin, and my L.A. tendencies annoyed more than one local (oops!) but that wasn’t on purpose. But other than that, the shoot went amazingly well, and I didn’t take for granted — even for one minute — that being in production makes all the hard stuff about our jobs well worth it.
The rundown, in photos…
All told, cutie pie account girl Brigette and I vistied over 23 fine establishments in our seven nights there, including the original Bigfoot Lodge, which we know and love from back home:
At 16, when I decided I wanted to be an adgirl, I imagined a life in advertising might include (for example) an office with an indoor basketball court and fancy trips to awesome cities. Check! Here’s me as a bona fide adgirl:
Note: If you’re my friend on Path or Instagram, you’ve already seen pretty much all these photos :)