Monthly Archives: May 2010

A Photo Essay on Concepting Remotely

As I wrote close to thirty Pedigree scripts last night and we have a big Nissan meeting tomorrow I still have to do writeups for, my writing for this post will be in photos. As li is in another time zone, trying to be a bridezilla but still managing to be my art director as well, we’ve spent some time video chatting. It was extremely productive, as proven by these photos of us diligently working.

The last one’s really just disgruntled. But, go lali! Let’s not let time constraints or time zones bring us down!

Back to work for me, although it’s just not as fun without my partner.

Miss you, <3 you, xo you, li.
love, la.

P.S. The third photo down represents the google image search for lali, a coincidental but strangely appropriate metaphor for our partnership.


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working from bed

Since my partner’s off doing things more important than working (wait, there’s something more important than working?) – like half-getting-married – I had the privilege of not only working from home today, but working from bed. Thank goodness for work laptops.

I am writing scripts about dogs and getting delirious. Good thing Winston is sleeping over, as he’s more insight into the minds of dogs today. I happen to be writing about dog joints at the moment, and literally wrote down: “The food in my glucosamine” instead of “the glucosamine in my food.” At least I spelled glucosamine correctly!

Here’s Winston: (and Noah, who gets to sleep now while I work)

And here’s one of my favorite Pedigree spots: (If only I could write one that good right about now. Which then begs the question, why am I blogging instead of Pedigreeing?)

xo, la

P.S. li and I are video chatting tomorrow morning re: Nissan so she’s not actually doing things more important than working, she’s still working!
P.P.S. li, I miss you! xo again, la.

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what’s one lali without the other :(

Tying up loose ends around the office before la takes me to the airport (I’m headed back east for a big engagement party, see pretty photos here). The hard part is lali has LOTS to do while I’m gone. This is not unusual. La and I worked almost our entire Christmas break, despite the fact that I was in Virginia/Maryland and she was in California/Ohio. Happily, we were at least in the same time zone for a few days. Anyhoo, we’re no strangers to concepting over video chat:

Hopefully, by the time I return to California, we have baked an entirely new campaign for Pedigree Canada, thought up a slew of ingenious Nissan commercials, and sold some media arts for Whiskas. Bicoastally.

xo, li

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Don’t Give UP!

So just scroll to 1:28s and listen. It’s our anthem for the day. We’ve been singing it Kate Bush style since our 4p meeting. And although we won’t give UP, I’m too tired to actually write a real post.

xo, la

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High Five

We spent most of the day working on Pedigree or enjoying live music. SO, cats had to wait until after hours. In honor of comping Whiskas ads at midnight on a Friday, here is a video of Nathan Jr. giving my boyfriend Mark a high five.

I should also take this opportunity to say HIGH FIVE to us… lali had four spots go to the top-level Nissan clients today. Fingers crossed!

Now to enjoy the rest of my Friday night! Oh wait…
xo, li


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The Perks of Being an Adgirl at TBWA\Chiat\Day LA

So yesterday, li posted about the perks of being an adgirl. Now I’m going to post about the perks of being an adgirl at TBWA\Chiat\Day LA.

Today, on the Media Arts Lab (MAL) patio, we were lucky enough to see the Shout Out Louds perform over pizza and beer. You know you work somewhere cool when this is the email you get at 9:54 am:

So for lunch today in the world of madmen, the adgirls got to go to a concert. A private concert. I could have thrown a potato chip and hit Adam Olenius while he played the tambourine with his feet, and I don’t have a very good arm. Not that I would do that, but I could have. Instead, I swayed around to “Impossible” (play song here) and took some awesome pictures on my hipstamatic iPhone app.

One more note on just how cool it is to be at a cool place: the first of these concerts was Little Dragon. So good. I saw her from 30 feet away with 30 people in attendance. Then at Coachella, I saw her onstage with the Gorillaz but could only see her face projected on a huge screen through a throng of a hundred thousand people.

If that’s not a perk of being in advertising, someone call up an investment bank, because lali is ready for a new career.

xo, la


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lali learns the perks of being adgirls :)

So… advertising has lots of perks! Sometimes, if you work really hard, you get a free dinner. If you work really hard and get lucky, you sell a spot and then you get to work OOTO for days or even weeks. If you work really hard, get really lucky, AND play your cards right, you sell a spot and get to shoot in a fun location. I recently spent 4 days at the lovely Opus Hotel in Vancouver where, upon arrival, I received a personalized gift bag. Sweet! Working in advertising is JUST awesome.

On a recent focus-group testing trip to Chicago, I (in between hearing people’s opinions about our spot) ate Chicago-style pizza the first night, followed by Chicago-style hot dogs for lunch, followed by Chicago-style pizza the second night… Chicago-style YUM! Thanks advertising.

But we have to say, not everyone in advertising is as lucky as we are. Working at Chiat has perks all its own. We’ve noticed that people here really look out for each other, and bosses care about their teams’ happiness and sanity…how novel! Plus, we have an indoor basketball court, an indoor park, and our very own in-house ad guru. And, of course, one of our favorite Chiat perks: dogs in the office!

ok back to work.
xo, li

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