How did VW get inside the lali brain?

So the world is full of strange happenings. And advertising isn’t immune from that.

Blog readers, do you remember a spot called Kidzilla? In which a kid destroys his entire toy collection… and only the Nissan Altima is strong enough to survive. A metaphor for how the real Altima can withstand the abuse of life. We hope you remember it, because that was a lali spot.

We also did a Funny or Die video in which a kid tries to destroy a pinata, but can’t, and so the Juke Guy comes to the rescue.

Here’s the kid:
http://www.flickr.com/photos/lscribbly/5751439317/in/photostream

And here’s the kid with the pinata:
http://www.flickr.com/photos/lscribbly/5751984340/in/photostream/

Now, take a metaphor where a kid tries to destroy a toy that happens to be a car. Now take a pinata. Now take the EXACT SAME KID from our Juke video. And you’ve got a VW spot that just recently aired.

Here’s their spot:

(same kid omg!)

Crazy, right?! It’s like they were INSIDE OUR BRAINS, concepting with us, casting with us, and even art production reviewing with us, because the pinatas are the same colors.

Watch and be weirded out, just like we were. We hope there’s some doppelganger team a block away at Deutsch (VW’s ad agency), ad girls with glasses trying to make it in a world of mad men, bringing their three dogs to work, talking too loud and singing too much, working too late and maybe even blogging away, just like us. We’re glad that doppelganger team got to make their spot, as we can’t seem to get anything produced around here lately! And after all, it’s a cliche cuz it’s true – great minds think alike.

xo,
la

oh! and PS speaking of other things that look alike, li got a haircut! And not only does she look like Emma Stone, but she’s also beginning to look more like me… (also, we accidentally matched one day last week, the day I started writing this blog post and have finally finished it today!)

Emma Stone reference image fail:
http://www.flickr.com/photos/lscribbly/5752083578/in/photostream

Emma Stone:
http://www.flickr.com/photos/lscribbly/5751917375/in/photostream

Lindsey Montague:
http://www.flickr.com/photos/lscribbly/5751916289/in/photostream

And matching us!
http://www.flickr.com/photos/lscribbly/5751538399/in/photostream

lali on tv!! Nissan Kidzilla spot!

So I was sitting on the couch last night doing work on our next project, and I hear the strands of Elvis’ “Devil in Disguise” on the television. And lo and behold, I look up to see our commercial playing on TV! We thought the spot wasn’t going to air until next Thursday during a football game. My boyfriend Noah was really stoked because it meant I wouldn’t complain about watching the game… Sorry, Noah, but it looks like I may be complaining after all!
And to quote TBWA\Chiat\Day’s own Rob Schwartz:

“This is the culmination of nearly a year’s worth of plotting, inventing, presenting, persuading, testing, kvetching, re-inventing, re-presenting, cajoling, producing, praying, editing, re-editing, finishing and now, alas, broadcasting.”

So here is it, Kidzilla, from lali:

http://www.flickr.com/photos/lscribbly/4928163994/in/set-72157624724999933/

And for a behind the scenes look at all the hard work, check out our “Making of Kidzilla” gallery:

http://www.flickr.com/photos/lscribbly/4943916929/in/set-72157624724999933/

Cheers to work on television!

xo,

la